“I created this product because, when I first went natural, I struggled to find the right products to keep my hair properly moisturized. So, I started making it for myself, then for friends and family—and as more people loved it, I realized there was a real need in the community. After using it, I also discovered that it was multi-purpose and could be used to moisturize the skin as well. That’s when I knew I wanted to share it with others and make it accessible to everyone looking for the same solution.” -Cree Calloway, 1925 Nova